In Welcome to the Forum
Apr 02, 2022
Talk about avocados - the places they compete for have been reduced to four and that's going to increase the cost per click. What is the current balance between a focus on local listing optimization and company employee list traditional organic SEO to improve local rankings? Dorfman: It's about the same. The signals are so similar. Getting your citations correct, getting good links to you, etc. are all extremely important. So much research is now local. If you don't do everything, it's very difficult to show up. Smith: You can't do one without the other. What are the factors that put you in the three-pack since it's such a tight company employee list space now? Dorfman: All factors matter. If you think about organic optimization, there are hundreds of signals, and there are hundreds of signals under those hundreds of signals. If you only focus on three or four, it won't be enough. You have to spread a very wide network and do a lot of things right. Deliver an experience that speaks best to customers and potential customers. “Deliver an experience that speaks best to customers. – @phixed Click to tweet Gifford: For many of us who do exclusively local, we had to pivot. Before the pigeon it company employee list was easy to get people into the card pack, then the pigeon came along and it got a lot harder. You want to rank in a certain town or city but you're not quite there. Are you completely unlucky? Dorfman: No, you have a huge battle to fight, though.