After the "one-stop", Douyin e-commerce will launch the "membership" product for merchants in May 2021. The main traffic positions meet the differentiated user scenarios to settle in the merchant's membership ability, accumulate the merchant's own user assets, help the merchant to gather high potential users, and establish a solid user base for long-term operation. In conjunction with the growth navigation of various merchants the backstage of Douyin, and the development of targeted marketing product functions for marketing nodes such as e-commerce promotions and industry promotions, the construction of the Douyin e-commerce Field (merchant self-broadcasting) business position has been initially completed.
The change in the relationship between people and goods is one of the biggest innovations in interest e-commerce. The second position of FACT's business methodology, Alliance (Master Matrix), and the fourth position, Top-KOL (Head V), are related to special leads talents. To put it bluntly and popularly, it is the master who brings the goods. Previously, one of the cooperation models between link talents and merchants was to match content marketing and brand promotion for merchants looking for talents. After the live e-commerce model defines the relationship between people and goods, there is a new demand for people and goods to match the product managers and the team leader.
After drawing inspiration from the CPS model of traditional e-commerce, Douyin e-commerce took three steps: The first step in Douyin e-commerce product matching products is to allow merchants/talents to be seen by each other. In June 2021, Douyin e-commerce Selected Alliance launched an open platform to drive industry developers to build a three-party product selection platform to help matchmaking improve efficiency and scale. After drawing inspiration from the CPS model of traditional e-commerce, Douyin e-commerce took three steps: The first step in Douyin e-commerce product matching products is to allow merchants/talents to be seen by each other.