y looking for specific business information, such as locations, hours, and phone numbers. Understanding user intent can help you locate the keyword phrases that will drive the most traffic to your site. But you don't have to stop there. Find those keywords and company employee list reinforce them by adding mobile-centric keyword modifiers like "nearby", "call" or "hours". Monitor keywords performing on mobile. A simple and easy way to select keyword phrases is to pick ones that already work well with mobile searchers. You can find keywords by segmenting data (keywords, ads, search queries) by device.
Then, develop the best performing campaigns and keyword phrases. Don't start from scratch. Use the Keyword Planner in Google AdWords to learn more about the search volume behind your desired keywords and discover similar terms used in the industry. You can easily segment information via a visual graph that shows mobile trends and a breakdown by device. Familiarize yourself with ads and mobile extensions Mobile-specific ads are designed company employee list to influence your target audience as they browse the web on the go. AdWords and Bing Ads offer different types of ads and extensions for mobile, allowing you to reach your mobile users with words, images, and information that they are more likely to respond to. Here's an overview of the most commonly used ads and extensions you'll want to take advantage of. Mobile text ads: These are almost identical to regular desktop text ads,
except they only show on mobile devices. This type of ad, available in both Google AdWords and Bing Ads, is essential for better data segmentation and better control of messages specific to your device. Mobile image ads: These AdWords ads are designed to link to your mobile website or app. Enable the Google Display Network to show these ads on company employee list mobile devices. Interstitial image ads: These Google ads appear when a user moves from one screen or page to another in an app. These are full screens with "higher click-through rates than banner ads, but may have a higher CPC." You can find suitable image sizes for mobile phones and tablets.