Building that doesn't rely heavily on email outreach. The reason is threefold: content promotion is inherently about tapping into other people's audiences, whether it's their email list, social media, or online community. You can only access other people's audiences with their permission, which requires establishing a relationship with thememail is the easiest, most scalable, and most preferred way to start conversations that turn into relationships. With that in mind, it stands to reason that if you're a content marketer, it pays to be really, really good at cold emailing.
In this article, I'll show you the process I use to: find influencers worth connecting find their contact details make the first contact track effectively maintain company mailing list their interest so they are more likely to engage consistently turn your initial contact into long-term value (read: links and access to their audience)it's a process I've honed and perfected into a repeatable set of steps that has worked across a wide range of industries, from sales and marketing to cybersecurity and big data. It's based on the concept that the easiest and most effective way to gain long-term value through content marketing is to build and nurture relationships with other content creators in your space, and that cold email is the foundation on which you build those relationships. We will follow the research and outreach process I used for an article we wrote for pandadoc, a leading document management company.
But that's really great!" thought you might want to check it out! Here is the link.' kind of awareness... … this sensitization does not work. The people you contact don't know you and won't waste their time reading an article they have no reason to believe will be useful. On top of that, most people worth connecting with get these types of emails all the time, and it's hard to stand out of their inbox with a message like that. What is your goal with this content? The other reason your promotion should start before you publish is that the whole process – from research, to pre-outreach, to writing, to promotion – should serve a specific purpose that you are trying to accomplish. With your item. I typically create content for the following reasons: