Editor's introduction: With the growing concern of parents for children's education, the market for children's picture books will continue to open up. Then, for bulk sms service people with different needs, how should the corresponding team combine user attributes to design products that can solve user pain points and have rich functions? In this article, the author combines the market analysis of children's picture books and the analysis of competing products, and analyzes and evaluates Bo Bird's picture books, let's take a look. 1. Introduction to Competitive Analysis 1. Description of competitor analysis This article is to understand and analyze the growth period, user portraits and user needs pain points of the children's sharing economy market, and compare the functions and bulk sms service structures of BoNiao picture books and direct competing products, compare their respective strengths and weaknesses, and draw suggestions for improvement.
Optimize the product structure of Bo Bird picture books. 2. Project Development 3. Product testing environment 2. Market analysis 1. Industry bulk sms service background analysis Among children's book consumers, the most per capita purchases of children's picture books are also children's picture books; the picture book segment in JD.com's children's book report has continued to grow in the past year, accounting for about 25%. Figure 2.1.1 The market scale of children's picture books in China Summary: The market size of children's picture books has always maintained a bulk sms service healthy development speed. According to the growth trend, it can be predicted that in the future, the market size of children's picture books will continue to grow, so the future prospects are promising. 2.
Industry macro environment analysis (PEST analysis) 1) Policy environment As shown in the figure below, the National Health and Family Planning bulk sms service Commission released the implementation of the comprehensive two-child policy, and the people's desire to have children has been satisfied. The development prospect of the children's education market is promising. Summary: The Chinese government website officially released a document on 2016-01-11, and the comprehensive two-child policy has been completely opened. According to the estimated data from the 1‰ sample survey bulk sms service released by the National Bureau of Statistics, students at the K12 stage are the main force of education consumption. According to the statistics of the National Bureau of Statistics,